Posts Tagged business success

Why is going to a Franchise (expo) Trade Show likely to be the most costly mistake you will make?

What is a franchise? Buying the right to build a business similar to an existing business in the hope you can get similar results despite being in a different time, different location and with a different personality / skill set to the person that made the business a success. A system is only one of the elements required to move you out of the 95% of business owners that fail within 5 years.

What is an expo(exhibition & sales pitch event) or Trade Show? A Supermarket of 100’s of stalls selling franchises or other things to want to be business owners eg accounting, admin or marketing. Like all supermarkets you are exposed to a range of products in a way designed to get you to buy more than you intended. Each stall will be manned by either employees with no experience of running a business or, even worse by promoters – hired just for the event & on commission for sign ups.
As the cost of a franchise averages 50K or more it represents a substantial part of your life’s savings so there will be a big emotional charge in the room as the 1000’s of visitors make big decisions or gambles about their financial future so you may think “I need to get this now” is your thought when it is mealy a thought transmitted (like tv or radio channels) from others in the room. Marketers know when emotions are high rationality is low – which is why they advertise harmful stuff like gambling, alcohol & smoking during sports. So to avoid committing to something that is not in your best interests step away & visit the local park to get more Oxygen so your brain / heart can make a good decision.

B. = Business
E. = Essentials

S. = System
M. = Marketing
A. = Actual Delivery
R. = Reputation
T. = Timely
E. = Economical
R. = Results
R. = Reliably

Before going to an expo
Ask who benefits if the fees are a lump sum up front
or annually
or a percentage of income eg affiliates
Is there on going support / training
Who controls the marketing?
Where are you in the product & industry life cycle?

Who did I help to get the money I want to invest in a franchise
Can I better serve them by investing a fraction of the money in training to acquiring a skill such as marketing or by buying a business (not creating my own business/ job) or investing in property, stocks, gold etc.

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Making Your Business Work

This program consists of  8  weekly Webinars to take you on a journey

from repeating the Common Mistakes of traditional small businesses

to Making Your Business Work to Support Your Life

 1- Create An Ideal Customer Profile so You can stop squandering your money on adverts that do not work to get good customers

 2- Customer Motivation How does what you offer benefit them

 3- Creating a Strategy Around Ideal Customers What to say & where & when to get your best customers

 4- Understand Your Market so you can minimise risks to determine how best to get your message across to boost your profits

 5- Roll Out Strategy Getting your targeted marketing out in the most profitable way for your market

 6- Follow Up Do more  of what works  while investing some of the profit to improve

 7- Creating Loyal Repeat Customers is easier & more profitable than catching new customers

 8- Reward Customer Referrals as each customer knows several other people like them

 Value $297 x 8 = $2,376

Plus      Full Support: Valued at $2,500

Three – Skype sessions to guide you through using the Making Your Business Work
& 3 months Email Access so you fast track your way to success 

Plus bonuses valued at   $197

Total Value $5073

If you will come back with your success story you can have

the Making Your Business Work system

for just $297

 Today only

or  £249 for UK  

The first Webinar will be next week so watch for an email

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